As more people become wary of the claims of the global warming alarmists, the term "global warming" itself is being phased out. We have already seen this in the quiet change to the more popular "climate change", used universally without reference to the fact that the change is for the cooler, not the warmer. But now, a marketing firm that specializes in environmental concerns, ecoAmerica, is urging that journalists and proponents adopt a new baffle phrase, "our deteriorating atmosphere".
EcoAmerica has been conducting research for the last several years to find new ways to frame environmental issues and so build public support for climate change legislation and other initiatives. A summary of the group’s latest findings and recommendations was accidentally sent by e-mail to a number of news organizations by someone who sat in this week on a briefing intended for government officials and environmental leaders.
Read the entire article at the New York Times: Seeking to Save the Planet, With a Thesaurus
As the environmental groups wage their peculiar war on modern society, they find that the focus of the American people soon shifts from what they perceive as questionable science and media hype to the real problems that they face daily.
The war is won with words, as the scare tactics begin to alienate people, they will lure them back with soft, kind words that promise a bright future. They are still the same policies that they screamed at us yesterday. Those policies will still have the same devastating effects. The climate change, warmer or cooler, is still beyond our control. But with a little doublespeak and help from the media, they still believe they can control us.